Background

Dr. Sukhwa Hong, an Assistant Professor at the University of Hawai’i Hilo, specializes in the use of artificial intelligence (AI) and natural language processing (NLP) to investigate consumer behavior and ethical tourism. With a Ph.D. in Business Information Technology from Virginia Tech, his contributions are critical in deciphering the nuances of hotel choices and ethical tourism practices through the lens of NLP. Hong’s extensive research, featured in numerous peer-reviewed journals and conference proceedings, underscores his commitment to employing AI and NLP for promoting sustainable and ethical business strategies. His profound expertise not only propels the advancement of NLP within business analytics but also enhances our understanding of tourism’s ethical and societal implications.

Education

• Ph.D., Business Information Technology, Virginia Tech, Blacksburg, VA
• M.S., Operations Research (Industrial and Systems Engineering), Virginia Tech, Blacksburg, VA
• B.S., Industrial and Systems Engineering, Korea University, Seoul, South Korea