Kaitlyn Terayama is an undergraduate student studying Marketing at the Shidler College of Business. She has experience in Market Research and is excited to dive into more advanced data analytics. She is assisting Dr. Daniel Port in the development of two courses (Spreadsheet Development for Maximizing Business Analytics Readiness, Advanced Excel Data Visualization & Interpretation). She will also be working on a case book project; a compilation of cross-discipline data analytics case studies.

Research Interests:

Market Research, Predicting Consumer Behavior